BEST DIGITAL MARKETING CAMPAIGN 2013 NOMINATED

22 April, 2016

BIG CHIP AWARDS 2013

Mosquito have been shortlisted consecutively for Best Digital Marketing Campaign 2013 at this year's Big Chip Awards.

In collaboration with Sky Living, Mosquito delivered a pioneering campaign within the new genre of Advertiser Funded Programming (AFP) for client, Collection Cosmetics. Delivering a multi-platform, 12 episode TV series focussed around 24 UK celebrities showcasing their fashion and make up choices broadcast on
Sky Living.

The TV show, Show Me Your Wardrobe is a fashion
and make-up led 12 part celebrity packed series that extended across online and offline media, pulling together branded content across broadcast, online, mobile, experiential and worldwide IP elements.

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Big Chip Awards 2013

The campaign included direct alignment for the brand with the added value of 24 celebrities including:?Tess Daly, Sarah Cox, Paloma Faith, Rebecca Addlington, Kelly Hoppen, Stooshe and many more.

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Jo Sass, Director commented "The 360 multi-platform campaign embraced a true partnership between digital and linear programming; delivering higher advertising reach and value when compared to traditional TV sponsorship. Using TV and established web and social channels, the campaign significantly increased engagement with the Collection consumer."

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