HOW MOBILE IS CHANGING THE WORLD: MOSQUITO SPEAKS TO THE DRUM

22 April, 2016

THE DRUM MAGAZINE

"Mobile has transposed consumer behaviour from being passive to engaged and connected; presenting the opportunity for brands to be more targeted, resourceful and measurable."
ANTHONY DIVER, MD

The Drum, asked a cross-section of leading experts operating in the mobile space:

'How is mobile changing the world?'

Cheshire & Manchester digital agency Mosquito were asked to contribute to the report on both current and future mobile trends.

Anthony Diver, Director summarised the report:


"Mobile has transposed consumer behaviour from being passive to engaged and connected; presenting the opportunity for brands to be more targeted, resourceful and measurable. The behavioural shift of both consumer and brand is significant; brand communication and engagement now targets a community - not an audience. If brands can adapt as quickly as the consumer does, they will gain trust by delivering to consumer expectation and reap the rewards though a long-term engaged community."

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