MOSQUITO LAUNCH SUGABABES NEW IDENTITY ONLINE WITH NOKIA PARTNER

25 April, 2016

THE SUGABABES

Mosquito launches The Sugababes' new online identity with mobile phone giant Nokia's partnership.

Manchester?based digital agency Mosquito have added girl band The Sugababes to their growing roster of 'personal branding' clients with a high profile online promotion of the band's new single 'Freedom' and brand partnership with Nokia.

The micro site, developed by Mosquito for London based Crown Music launched the comeback of the band and also awareness of the new pink N8 mobile phone from Nokia.

The Sugababes micro-site.

The agency, worked alongside several agencies including Yahoo! and global agency W&K to deliver the campaign.

Mosquito designed the Sugababes new identity along with the Nokia brand partnership website.? A competition mechanic within the site was developed to engage fans and spread the message through social networks.

Other digital 'personal branding' projects won and further developed by the agency this year included the design and build of a vocal coaching iPhone app for the X factor and Britain's Got Talent's Yvie Burnett.

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