REBRAND AND NEW LOOK PACKAGING FOR UK's #1 BLONDING BRAND

AWARD_BBLONDE.png PURE BEAUTY AWARDS

1

UK's #1 BLONDING BRAND

710

%

FACEBOOK ENGAGEMENT INCREASE

The Challenge


Bblonde approached Mosquito to re-brand their product range, website and launch the brand across social media. Having been creating great British blondes for 30 years, Bblonde’s newly re-branded product range now reflects the premium salon results of the UK’s No1 blonding brand.

Mosquito introduced luxurious gold foil and seductive black packaging to the product, combined with cutting edge hair photography. A simplified layout and distinctive new product names were launched, enabling customers to find the perfect Bblonde product for them.

Improved instructions and synchronised social media including YouTube tutorials, ensures salon blonde results each and every time.

Mosquito’s campaign tactics of ramping up the glamour factor on-pack and having real conversations on digital platforms has given the brand a chance to maintain its position.?The brand now exuberates vibrancy and glamour and stands proudly alongside its competitors on supermarket shelves.

EXPERTISE


  • Brand strategy and positioning
  • Packaging design
  • Print packaging management
  • Leaflet design
  • Video tutorials
  • Blogger recruitment & Digital PR
  • Responsive Development
  • Social Media Strategy

BEST DESIGN: PACKAGING

s

"A prestigious award ceremony in the beauty and hair industry that recognises product innovation and marketing campaigns."

Results


Silver winner in Pure Beauty Awards for Best Hair Colouring Launch

Increased Facebook Likes by 710% YOY and increased post reach by 3389%.

68% increase to web traffic.

Bblonde tutorial YouTube views increase 25% MOM.

PURE BEAUTY AWARDS
1 UK's #1 BLONDING BRAND
710 % FACEBOOK ENGAGEMENT INCREASE

GET IN TOUCH


LET US HELP DRIVE YOUR BRAND TO A TARGETED AUDIENCE

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