A truly global app from one of the guardians of the English language.

STAT_CUP.png PROLIFIC NORTH AWARDS 2015

500

K+

DOWNLOADS IN JUST 6 MONTHS

4.5

*

AVG ACROSS 14 GLOBAL APP STORES

The Challenge


Securing ‘App of the Year’ 2015, Mosquito brought the hugely successful book “English Grammar in Use” into the digital age, by producing a progressive content-rich app for iOS, Android and Kindle Fire HD. ?The app was designed to simulate the book’s pedagogical learning model whilst utilising mobile technical opportunities to further the learning experience, through interaction and assessment. It was vital to ensure all interaction, feedback and visual communication, iconography and layout would be intuitive to non-native English speakers.

The strategy was not to simply replicate the book via the app, Mosquito strived to embrace the advantageous features a mobile can deliver as a personal learning device; including listening to examples, assessed interactive activities and progress tracking.

The vast global market of English language students, especially those from non-English-speaking countries (the app is localised in over 14 global app stores) were extremely responsive to the launch of the app, giving it 4.5 stars across the global app store.

EXPERTISE


  • User experience design (UX)
  • E-learning and assesment
  • Global content hosting architecture
  • Interactive activity?engines
  • Global content publishing system
  • User interface design
  • iOS, Android & Kindle Fire HD
  • Content management

APP OF THE YEAR 2015

s

The judges described Murphy's English Grammar in Use as 'truly global' with 'testimonials from people all over the world'. All of this is testament to the achievements of the teams at Cambridge University Press and Mosquito, as well as Raymond Murphy himself, who worked collaboratively for over 12 months to deliver an app that enhances the learning experience whilst remaining true to the original aims of the book, written 'with the learner in mind'.?

Results


This is a truly global app from one of the guardians of the English language.

The app has proven to help students and young adults improve their English worldwide. The brand has proven to assist students gain jobs, progress careers and create livelihoods. Coupling the brand with a significantly educationally sound and creative app that is a powerhouse of technology, the reviews demonstrate how the app has taken the Cambridge brand into the 21st Century. As many reviews state - ‘It's the best app ever’!

German
Das ist die beste App aller Zeiten zum Erlernen der englischen Sprache !!! ★★★★★

Korea
It's better than paper book:) ★★★★★
It's the best app ever.?★★★★★

Mexico
Excelente aplicación. Muy completa. Recomendable al 100%. Gracias!!?★★★★★

Russia
“The best grammar program I’ve ever seen.” ★★★★★
“Very good application to learn English (grammar)” ★★★★★

Vietnam
Must have in a life time apps ★★★★★
Five stars !!!!! Best app ever :) ★★★★★

PROLIFIC NORTH AWARDS 2015
500 K+ Downloads in just 6 months
4.5 * Avg across 14 global app stores

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