A CONTENT MARKETING & SOCIAL STRATEGY TO DRIVE CONSUMERS TO STORE

STAT-1.png BIG CHIP AWARDS 2016

3.3

M

Facebook reach (in just 6 weeks)

5.3

M

Facebook Impressions

The Challenge


Turtle Wax, the globally recognised car care brand, challenged Mosquito to develop a high end consumer TV-style ad (for digital activation) to help reposition the brand online and reflect a fresh new image.

Mosquito created a cinematic feel-good film, creating an emotional bond with the target audience’s lifestyle and demonstrate the efficacy of the brand’s product. Designed to be delivered online through online video channels and social media. To achieve the cinematic feel, we filmed? on Arri Amira. Shooting at 4K, along with 100 fps slow motion, all through high-end primary lenses, we captured the warmth, depth and quality required to reflect the brand's values.

To further enhance the offering, we developed a Facebook game with a quiz based challenge for users to watch clips of the video to educate the consumer to relatable 'life problems’. Matching the correct Turtle Wax product with the issue presented in the video allowed users to engage for the chance to win dream prizes such as holidays to Centre Parks, Jaguar and Porsche experiences.

EXPERTISE


  • On location high-end film crew
  • Campaign Creative
  • Game Design &?Development
  • Motion Graphics
  • Responsive Development
  • Social Media Strategy

BEST USE OF SOCIAL & CONTENT MARKETING

s

The campaign has been recognised already in 2 awards for 2016:?

  • Best Use of Social
  • Best Content Marketing Project

Results


Video and social presence increased brand reach and exposure - targeting a core car enthusiast audience.?

Themed content via video ensured the channels had a focus, conveying a series of product messages, whilst creating a refreshing story for the audience to identify with.

The campaign educated and informed product uses and benefits

Encouraged brand engagement.

Ultimately the creative production demonstrated extended reach, re-purposed to deliver hard working cross-channel engagement and interaction, whilst smashing the budget when comparing it to TV.

?

3.3 M Facebook Reach (in just 6 weeks)
62 % DATABASE GROWTH
BIG CHIP AWARDS 2016

GET IN TOUCH


LET US HELP DRIVE YOUR BRAND TO A TARGETED AUDIENCE

GET IN TOUCH
日本免费吸乳完整视频,日本高清免费一本视频,日本在线看片免费视频